The mark consists of the words "KIDS TALES" written in black on the yellow body of a horizontal pencil outlined in black. The pencil has a black tip, a pink eraser, and a dark green band separating the eraser from the body of the pencil. Four stick children drawn in black are standing on the pencil and holding hands. The first child is wearing a red shirt, aqua shorts, and purple shoes. The second child is wearing a purple dress and green shoes. The third child is wearing a yellow shirt, red shorts, and blue shoes. The fourth child is wearing a blue shirt, green skirt, and red shoes. The white appearing in the mark represents background and/or transparency and is not a feature of the mark.