The mark consists of the words "THE NEUROSCIENCE OF PERSUASION" in stylized letters, with "THE" and "OF" in small white letters, "NEUROSCIENCE" in stylized black letters, and "PERSUASION" in stylized white letters. The words are inside of a pale blue rectangle, and a stylized drawing of a black tan brain is to the right of the words, with 5 orange lightning bolts shooting out from the brain both inside and outside of the rectangle. "A BIOLOGICAL FRAMEWORK FOR SUCCESSFUL PRESENTATIONS" is written in smaller black letters underneath the rectangle, all on a white background.