Personal fitness training services and consultancy; personal training provided in connection with fitness and weight loss and exercise programs; providing physical fitness demonstration and training; providing physical fitness instruction, training and consultation to individuals in the fields of strength training, physical conditioning, exercise equipment and weight loss and exercise programs, and instructional materials distributed in connection therewith; providing on-line nondownloadable videos featuring instructions on the use of exercise equipment; and providing on-line non downloadable videos in the fields of physical fitness and fitness workouts