The mark consists of a black rectangular package design. In the upper center is are the literal elements "JJ ROYAL" written in red. Underneath is a white line before the word "COFFEE" in white. A second line appears after the word "COFFEE", also in white. Underneath is a rectangular box wherein there is a black line atop the border; below the border are the words "SPECIALTY GRADE 1 COFFEE" written in black and below these words is another black line above the golden border of the rectangular box. Below is a picture of a mountain wherein the words "JAVA KAYUMAS ESTATE MOUNT IJEN" are written in front of the mountain image. Below is a rectangular label with a gold border and blue background appears at the bottom of the package. At the upper center of this blue label appears an ornate design with a crown therein. Below this design are the words "SINGLE ESTATE RESERVE SPECIALTY GRADE 1 COFFEE SWEET AROMAS WITH RICH, FULL-BODIED, CARAMEL FLAVORS". Below these words is a mirrored image of the ornate design with a crown in the center and below this image are the words "NET WT. 8 OZ (227 g). Below the blue rectangular label is a golden rectangular border wherein the words "100% ARABICA WHOLE BEANS". The shape of the container, as depicted in the dotted lines, is not claimed as a feature of the mark, but only used to show placement of the mark on the container.