The mark consists of the words "JERKY JAMES" appearing along the top of the mark following a slight arc, with the letters worn and faded. The words "FINE MEATS" appear along the bottom of the mark, with the letters worn and faded. The word "EST." appears in smaller type to the left of "FINE MEATS", with bars above and below "EST." The number "2013" appears in smaller type to the right of "FINE MEATS", with bars above and below "2013". A scene appears under "JERKY JAMES" and above "FINE MEATS". Two Pine trees appear in the center of the scene, with one additional pine tree on both the far left and the far right. The branches of a dead tree appear to the left of the pine trees in the center. Between the middle pine trees and the left pine tree, two men in cowboy hats holding cups squat at a campfire with a branch coming from a pile of rocks holding a kettle over the campfire. Between the middle pine trees and the right pine tree, a grazing horse appears. The outline of a mountain stretches from the left pine tree to the right pine tree, with six small pine trees on the left slope and eight small pine trees on the right slope. The outline of a second mountain streches from the left slope to the left border. The outline of a third mountain stretches from the right slope to the right border.