The mark consists of a shield shaped design outlined in blue. The upper portion of the mark contains a green arc shape, which is outlined in black. The upper portion of the mark also contains the words "GREAT AMERICAN TOUR" in red, outlined in black with a white background and a second black outline. "GREAT" appears above "AMERICAN TOUR", and a white star with a blue background and black outline appear on either side of the word "GREAT". The center of the mark contains a green, white and black convertible car with the word "COKER" on the front, right tire. The car contains a female passenger with red lips, scarf and dress strap and black hair and sunglasses and a male driver with a red shirt and a black and white hat. Horizontal black lines appear at the front, rear and underneath of the car. The lower portion of the mark contains a blue banner outlined in black containing the words "WWW.GREATAMERICANTOUR.ORG" in white lettering. The bottom portion of the mark contains a representation of an American flag with the left side containing white stars and blue background and the right side containing red and white stripes outlined in black and each side outlined in black.