The mark consists of the wording "HELiCAL" has a capitalized stylized "H", capitalized stylized "E", capitalized stylized "L", lower case "i", capitalized stylized "C", capitalized stylized "A", capitalized stylized "L". The word "HELiCAL" is followed by a single period. An image of a gear with eight smooth edges separates the syllables "HELi" and "CAL". The gear has the numbers: 100 (upper), 50(right), and 20(bottom). A dot, surrounded by a thin black ring, lays at the center the gear. In addition, each number is preceded by three smaller dots; two on the exterior of the gear, one in the interior of the gear. The word "Clothing" is written in a stylized cursive text. The phrase "CALCULATE THE GRIND" contains all capital letters in plain text. The letter "L" in the word "HELiCAL" has two words written within it: "Prolific Rotation" has a capital "P" and capital "R" followed by lower case letters.