Providing a computer software platform featuring technology that enables internet users to create, upload, bookmark, view, annotate, share and discover data, information and multimedia content; computer services, namely, creating an online community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking services in the field of general interest; providing a website featuring non-downloadable software that enables electronic communications network users to create, upload, bookmark, view, annotate, share and discover data, information and media content; providing a computer software platform featuring non-downloadable software that enables electronic communications network users to create, upload, bookmark, view, annotate, share and discover data, information and media content; hosting an interactive computer software platform and providing online non-downloadable software for uploading, posting, showing, displaying, tagging, sharing and transmitting messages, comments, multimedia content, photos, pictures, images, text, information, and other user-generated content; developing and hosting a server on a global computer network for the purpose of facilitating e-commerce via such a server; providing a computer software platform and facility for mobile device communication, namely, providing non-downloadable software that facilitates sharing and discovering information and media content via mobile devices; providing a computer software platform and facility for networked communications, namely, providing non-downloadable software that facilitates sharing and discovering information and media content via local and global computer, mobile, cellular, electronic, wireless, and data communications networks