Functional bedding, functional bedding components, and functional bedding accessories, manufactured/provided in the form of and built-into various mattress and bedding related items namely, mattress encasements, mattress covers, box spring covers, platform covers, foundation covers, adjustable foundation covers, built-in panels for platforms, foundations, adjustable foundations, mattresses, mattress supports, foam mattress toppers, bed skirts and kits incorporating the foregoing and components for delivering air thereto; Devices used to facilitate the maneuvering of mattresses including removing, installing, rotating and lifting mattresses and kits incorporating the foregoing and components for delivering air thereto; Devices for facilitating installation, removal and replacement of a bed skirt over a box spring, platform or foundation and kits incorporating the foregoing and components for delivering air thereto; Devices for facilitating installation and removal of an encasement, devices for sealing gaps in encasement zippers, adjustable mattress retention bars and kits incorporating the foregoing and components for delivering air thereto

Online retail store services in the fields of bedding technology, functional bedding, functional bedding components, and functional bedding accessories; Retail store services and outside sales services by direct solicitation to retail consumers, OEM bedding component and/or accessories manufacturers and/or licensees by sales agents in the fields of OEM (Original Equipment Manufacturer) and aftermarket bedding technology, functional bedding, functional bedding components, and functional bedding accessories; direct solicitation by salespersons directed to end-users in the fields of bedding technology, functional bedding, functional bedding components, and functional bedding accessories; Retail store services through direct solicitation by salespersons directed to end-users in the fields of bedding technology, functional bedding and bedding accessories; Maintenance of functional bedding and bedding accessories; Repair of functional bedding and bedding accessories; Custom design of functional bedding and bedding accessories; Custom engineering of functional bedding and bedding accessories; Industrial research in the fields of bedding technology, functional bedding and bedding accessories; and Product development in the fields of bedding technology, functional bedding and bedding accessories, licensing and manufacturing of functional bedding and bedding accessories, advertising of functional bedding and bedding accessories