Non-downloadable computer software to track, log and analyze video game user behaviour; non-downloadable computer software for the collection and aggregation of video game user behavioural data; non-downloadable computer software for placing and monitoring third party advertising, sponsorships and product placement in video games; non-downloadable computer software optimizing video game performance and mechanics; non-downloadable computer software in the nature of an online advertising and data reporting platform; Computer software in the nature of online, non-downloadable software for managing electronic and interactive advertising; computer software in the nature of online, non-downloadable software for collecting, tracking and monitoring advertising and marketing data from other data sources; computer software in the nature of online, non-downloadable software for comparing advertising data; computer software in the nature of online, non-downloadable software for profiling, and analyzing user behaviour and optimizing advertising based on user behavioural data; Computer software support services in the nature of troubleshooting computer software problems; providing a website featuring technology that allows users to use online, non-downloadable software for analyzing user behaviour and optimizing advertising based on user behavioural data and for providing computer software support services in the nature of troubleshooting computer software problems