The mark consists of the stylized wording "AWESOME KITS" above the pink stylized wording "EVERYTHING IS AWESOME". The letters comprising the words "AWESOME KITS" are each shaded a different color, as follows: the "A" is shaded pink; the "W" is shaded yellow; both letters "E" are shaded green; the first letter "S" is shaded blue; the letter "M" is shaded yellow; the letter "K" is shaded blue; the letter "I" is shaded pink and stylized with pink star in lieu of the dot; the letter "T" is shaded yellow; and the final letter "S" is shaded green. Each letter in "AWESOME KITS" is outlined in purple first, then in white, and there is a gray drop-shadow below and behind the wording.