The mark consists of the stylized word "Chupa" which is in red; directly below is the stylized word "Chups" which is in red; both words are in front of a yellow background which is bordered by a curvy outline with white, red and gold bands, in that order from inside to outside; the stylized light blue word "WHISTLE" above the light blue word "SOUND" outlined in dark blue; the stylized yellow word "POPS" outlined in dark blue, and a pink whistle design outlined in dark blue, all on a light and dark blue background with a red, white, dark blue and pink wave design at the top and a boarder of red, yellow, and dark green strawberries, and red, light blue, yellow, dark green, light green, pink and purple circle designs and dark blue and white musical notes; all on a light and dark blue background.