The mark consists of a thick black circle, incomplete at the bottom, that looks as if done with a paintbrush. The word "ZEN" running in the middle of the circle at a diagonal, starting at the top left, and ending at the bottom right. The color gradient changes throughout the letters from red to orange, from the top to bottom respectively. Underneath the circle there is a phrase being used as part of the mark, that phrase is "Fuel for the mind, body, and soul.". Also, there is small black lettering above the "E" in the diagonal "ZEN" that spells "nergy" The phrasing underneath the circle is also in a color gradient, again running from top to bottom, as red to orange.