Business consulting; business marketing consulting services; consulting services regarding business strategies; business research; analysis of market research data and statistics; business advice and analysis of markets; business data analysis; monitoring print media, television, radio, online media, and other media for customer-specified topics, capturing and gathering relevant content on those topics, and providing analysis of that media content to others for business purposes; researching, monitoring, measuring, tracking, mapping, and analyzing, and reporting consumer beliefs, assumptions, perceptions and motivations for business purposes; analysis of social media data for business strategy purposes; analysis of consumer communications and opinion data for business strategy purposes; consumer data mapping for business strategy purposes, namely, advice on the analysis of consumer buying habits and needs provided with the help of sensory, quality and quantity-related data; business monitoring and consulting services, namely, tracking news, social media, and consumer insight resources to provide strategy and insight on marketing, sales, operation, and product design; business monitoring and consulting services in the field of understanding and predicting consumer, business, and market trends and actions; business consulting services regarding internal and external business communication strategies; business consulting services relating to strategies for improving or changing consumer perceptions and opinions of companies; human resource analysis and consulting services; consulting services in the field of human resources strategies and development, namely, for the promotion of employee retention, career growth, improving company culture, and increased productivity for employees and employers, business monitoring and consulting services with relation to strategy, marketing, sales and operations, particularly specializing in the use of analytic and statistic models and metrics for the understanding and predicting of consumers, businesses, and market trends and actions; consumer marketing research and consulting, namely, measurement and analysis of underlying attitudes, beliefs and assumptions of populations; consumer research, namely, calculation of impact scores that measure resonance of messages and communications expressed by consumers; consumer tracking behavior research and consumer trend analysis, namely, quantified analysis of stories relevant to business strategy, crisis management, and strategic decision making

Data mapping of consumer attitudes, beliefs and assumptions as expressed in digital forms including traditional media, social media, email, websites, blogs, and proprietary data sources