The mark consists of the text "Bristol" is in red and Calibri Bold font, with "ristol" in lowercase letters, and sits above "Connecticut" which is blue and Calibri Bold font as well, in all capital letters, but a smaller text size than "Bristol", but with greater spacing between its letters. "Connecticut" is aligned to the right under "Bristol", starting where the "r" in "Bristol" begins. The tag line "All Heart" appears in Rage Italic font in blue under "Connecticut" and is centered beneath "Connecticut". The letter "B" of "Bristol" is a stylized design element that is larger than the height of "ristol" and "Connecticut" stacked on top of one another, with the "B"s base beginning where "Connecticut" begins. The "B" consists of a red outline reminiscent of a heart that is turned clockwise and right facing, so as to suggest the curvature of the capital letter "B", with a vertical stylized line, or stroke, in blue, serving as the backbone of the letter "B", with the stroke starting at the base of the red heart and gradually thinning in thickness toward the top of the "B" where it comes to a point that protrudes slightly above the top of the heart shape, completing the "B". A blue gear or cog shape occupies the lower chamber of the "B" where the teeth of the gear cut into part of the lower half of the red heart's chamber as to suggest the gear is embedded