The mark consists of a lower case "e" as its first letter with an artistic design involving two arrows, one pointing to the left and one to the right. The left arrow is an extension of the inner portion, straight line of the "e", while the right arrow is an extension of the free end tail of the "e". The color gray is a feature of the mark and appears only in the first lower case "e" letter of the trademark. There is both light gray and dark gray in the lower case "e" of the mark. The remaining letters of the mark "FERRAL" are all capitalized and they have a gradient of colors from the top portion of the letters to the bottom of the letters. The top third of the letters is a darker sky blue color which fades into a teal color in the middle third of the letters, which then fades into a very light pale green color in the bottom third of the letters. The letters also have a thin black outline around them. Total number of letters in the mark are seven (7).