The mark consists of the wording "BOO BOO'S BEST" capitalized in white block lettering, the first "S" in such wording a smaller size than the other ten letters in such wording, on a red banner-ribbon with white border and black horizontal lines only on the edges of the banner-ribbon. The red banner-ribbon drapes horizontally across a shield and slightly curves towards the top of the shield. The shield's border, from outer to inner, is white, black, and white; the black part of the shield's border equals approximately twice the size of both white parts together. Directly below the top of the shield's border is yellow; at the center of that yellow is the upper half of a lighter yellow sun. Between the Yellow and the top of the red banner-ribbon are the top of two green hills or valleys which curve upwards. A dog, a Border Collie mix, leaping rightwards is in the center the Yellow and the Top Green. The following parts of the dog are black: top of the body, 4/5 of the tail, both ears, the dog's right eye, the left side of the dog's face, and the end of the dog's nose. The following parts of the dog are white: end of the tail, legs, belly, neck, and the right side of the dog's face. The dog's mouth is open and pink-red tongue is visible. Between the banner-ribbon and the bottom of the shield's border is the green bottom of the hills or valleys. In the Bottom Green, yellow wording reads: "Nature's Best Food for Man's Best Friend".