Computer software for the measurement, analysis and exchange of online advertising consumer data; advertising and commercial information services; managing and providing an online computer database featuring trade information and consumer data, namely, consumer purchasing decision tracking information for use by online publishers, ad networks, and advertisers; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business and advertising purposes; providing use of on-line nondownloadable computer software to capture, analyze, target, share and monetize demographic, lifestyle and behavioral data and information from online website traffic and multiple third-party sources; application service provider featuring software to capture, analyze, target, share, and monetize information from online website traffic and multiple third-party sources, all for the purpose of enhancing Internet users' web experiences; application service provider featuring software in the field of website audience analysis to host software that collects, manages, integrates, analyzes, monitors, and tracks the activity of web users, all for the purpose of enhancing Internet users' web experiences and optimizing the performance and effectiveness of online and offline marketing campaigns