The mark consists of the word "CLEMENTINE'S" in hoefler text font shaped in an arch. The letters "C" and "S" on the ends are in larger font than the "LEMENTINE" in the middle. Underneathe the center of the arched "CLEMENTINES" are the words "NAUGHTY and NICE". The "and" is italicized. Underneathe the words "NAUGHTY and NICE" is the word "CREAMERY". The words "NAUGHTY and NICE CREAMERY" are in verlag black font. Beneath the first "E" in "Clementine's" are the letters "STL". Beneath the letters "STL" are a line of dots. Beneath the horizontal line of dots is the word "ORIGINAL". Beneath the second "N" in "Clementine's" is the word "NATURAL". Beneath the word "NATURAL" is a horizontal line of dots. Beneath that horizontal line of dots is the word "HANDMADE". All of these words are superimposed over a badge, which is lighter in contrast. The badge is cross shaped. The cross is in the shape of a circle with crescent shaped cuts on the four corners. The badge is made to look three dimensional through the use of shaded edges on the four ends of the cross. On the left end is the word "HAND" in Verlag Black style font. On the right end is the word "MADE" in Verlag Black style font. On the lower end of the cross is the word "natural" in italics. The word "natural" has two thin black lines running parallel: one underneath and one over the top. In the center of the badge is a thin black line in the shape of a circle. Slightly inside that line is another, slightly thicker black line in the shape of a circle. On top of the outside circle there are two stylized leaves. Inside the thick, inner circle is the letter "C" in italics. There is a small black circle to the left of the "C" and to the right of the "C".