Interactive multimedia software featuring audio and video information for patients on the subject of treatments, procedures and alternatives related to dentistry; Interactive multimedia software featuring audio and video information for patients on the subject of treatments, procedures and alternatives related to the fields of health and healthcare; Interactive multimedia software featuring audio and video information for patients on the subject of treatments, procedures and alternatives related to the field of vision; Computer software that provides access to applications and services through an operating system or portal interface; Educational software featuring instruction in health care and healthy living; Computer peripherals and parts thereof; Downloadable scientific and medical data via the internet; Computer software for use in connection with management of and user participation in health challenges, namely, competitions focused on health and wellness; Computer software in the field of health and wellness for enabling users to create and participate in private groups, public groups, on-line chat rooms and electronic bulletin boards for transmission of messages among users; Computer software in the field of health and wellness for enabling social networking among users; Computer application software for mobile devices to enable users to access and interact with live and pre-recorded programs, audio and video recordings, digital media, and digital magazines in the fields of cooking, nutrition, personal improvement, fitness, food, diet, health, wellness, and topics of general interest, and to access and interact with current event news-related information, entertainment-related information, education information, and information in the fields of cooking, nutrition, personal improvement, fitness, food, diet, health, wellness, and topics of general interest; Pre-recorded audio and video recordings, television programs, and digital media in the fields of cooking, nutrition, personal improvement, fitness, food, diet, health, wellness, and topics of general interest; Downloadable electronic publications in the nature of digital magazines, newsletters, articles, information sheets and mobile applications in the fields of cooking, nutrition, personal improvement, fitness, food, diet, health, wellness, and topics of general interest; Multifunctional electronic devices for displaying, measuring, and uploading to the Internet information including time, date, heart rate, global positioning, direction, distance, altitude, elevation, speed, pace, steps taken, calories burned, routes, navigational information, weather information, temperature, wind speed, changes in heart rate, activity level, hours slept, quality of sleep, silent wake alarm, and other information; pedometers; Computer interfaces and software for receiving, processing, transmitting, uploading to the internet, uploading to mobile applications, analyzing, and displaying data to be used with biometric monitors for athletic use; Data transfer unit, namely, a computer interface to download and upload data between biometric monitors and computer; Fitness equipment, namely, scales and personal weighing scales; computer software for wireless data communication for receiving, processing, transmitting and displaying information relating to fitness, body fat, body mass index; computer software for managing information regarding tracking, compliance and motivation with a health, wellness and fitness program