The mark consists of the wording "SHOPPER VISION" and the design of a stylized eye with a shopping cart. The color blue appears in the wording "SHOPPER VISION" and in the shopping cart, and accompanying lines indicating motion, in the center of the eye; the color green appears in the outline of the eye between the words "SHOPPER" and "VISION"; the color blue-green appears on the outer edge of the eye, just inside the green outline, and fades to white in the center of the eye; the color dark orange appears in the upper half of the iris section of the eye; the color yellow appears on the bottom part of the iris section of the eye; the color light orange appears right above the yellow bottom of the iris and fades up to light orange and yellow, right below the dark orange part of the iris section of the eye.