The mark consists of a stylized visual of an eye outlined in black with the pupil in a spiral of the colors purple, yellow, blue, green, red, orange with the iris appearing in white and the outer eye appearing in white; the wording "SEE TO WIN" in small size upper case standard typeface letters contoured above the eye; the wording "THE MAXIMEYES ADVANTAGE" appears below. THE in small size upper case standard typeface letters above large size initial cap standard typeface of the wording "MaximEyes", the wording "ADVANTAGE" below in medium size standard typeface in initial caps, all of the wording appears in black letters.