The mark consists of a repeating pattern of intersecting vertical and horizontal lines creating a plaid design, composed of vertical and horizontal red lines, horizontal yellow lines, vertical gray lines and vertical light yellow lines, all set against a white background. Where red lines intersect, the common square portion is dark red. Where yellow and light yellow lines intersect, the common square portion is orange. Where gray and red lines intersect, the common square portion is dark red. Where gray and yellow lines intersect, the common square portion is gray and yellow. Where red and yellow lines intersect, the common square portion is red and yellow. The mark appears on various portions of product packaging, a website, signage and marketing materials and portions of restaurant décor, as associated with the identified goods and services. The length of the repeating pattern may vary within the particular environment in which the goods or services are offered.