The mark consists of a multi-colored shaved ice delivery truck where the words "KONA ICE" appear on the hood of the truck, and the words "TROPICAL SHAVED KONA ICE" appear on the driver's side door of the truck. The truck is driven by a penguin character. On the top of the side of the truck the wording "TROPICAL SHAVED KONA ICE" appears partially blocked by the penguin's hand that is holding a shaved ice cone. Below the truck appears the wording "KONA ICE" in large stylized font. In all instances in the drawing, the wording "KONA ICE" appears in blue. The word "KONA" appears in blue with medium blue shading and is outlined in dark blue. The word "ICE" appears in light blue and has white on the letters representing ice. The word "ICE" is outlined in dark blue and the entire wording of "KONA ICE" is outlined in white. The wording "KONA ICE" at the bottom of the drawing also contains grey shading. The truck appears with the colors black, grey, white, orange, blue, yellow, red, green and tan. The truck is outlined in black. The front bumper, tires, and top of the truck are in black. The front grill of the truck appears in grey and black. The headlights and wheels are white. The windshield appears in dark and light blue and a dark and light blue patter representing water and the sky appears on the top and side of the truck. A yellow sun appears on the top of the truck. The truck's side mirrors are white and black. The truck contains a hut design that appears in dark and light tan and light brown with grey shading on the windows. The hut is on a tan beach with green plants and a green and tan palm tree. The top of the hut contains orange, yellow, green, blue and red Christmas lights. The wording "TROPICAL SHAVED" appears in pink on the truck and a red lobster appears on the sand. A tan sign appears before the hut with a white arrow and the words "KONA ICE." A penguin character is driving the truck, and another one appears on the side of the truck. The penguins are black and white with an orange beak. The penguins are wearing a red hat with an orange letter "K" with shading on the hat. The penguins are wearing a red Hawaiian shirt with orange and green flowers and a blue lei. Both are holding a shaved ice cone that appears in white, blue, orange and red. The standing penguin also has on orange and red sandals.