The mark consists of the words "PINTS WITH PURPOSE" in black against a light yellow background inside a circular black image, with edges like a beer cap. At the lower left and right inside of the circular image are two graphic images of barley in black. At the base of the circular image is a glass outlined in black which appears to be full of orange beer, with the base of the glass extending below the circular image. On the glass is a circular black logo, with a bronking horse and cowboy, with the words "THE GREAT NORTHERN BREWING COMPANY" and in small letters, the word "YAHOO!" near the cowboy's head. At the base of the mark are the words "BETTERING COMMUNITIES ONE PINT AT A TIME." All of the text appears in black.