The mark consists of Three upper case letters, "K", "B" and "B", with the "K" being the left-most letter, one of the "B"s appearing in between the "K" and the second "B", which is the right-most letter. The "K" slightly overlaps the first "B", and the first "B" slightly overlaps the second "B". Under the capital letters "K", "B" and "B", the single word "KEEPBREVARDBEAUTIFUL" appears in all lower-case letters and with no spaces in between words. The leftmost side of the leftmost letter in "KEEPBREVARDBEAUTIFUL" aligns vertically with the leftmost side of the "K" in "KBB", and the whole word "KEEPBREVARDBEAUTIFUL" extends the entire length of the uppercase letters "KBB" with the rightmost edge of the letter "L" in "KEEPBREVARDBEAUTIFUL" aligning vertically with the rightmost edge in the second "B" of "KBB". There is a small space between the bottom edges of the letters "KBB" and the top edges of the letters in "KEEPBREVARDBEAUTIFUL". The capital letters "K" and the second "B", together with the whole word "KEEPBREVARDBEAUTIFUL", are solid filled, with the internal gaps comprising the first "B" also being solid filled.