The mark consists of a bar headed goose that has a pale orange beak and a red-orange foot. The goose has a black star just below the goose's head. The goose is in a flying position with both wings expanded, and is on a slightly slanted, upward angle. There are two black lines on the gooses head, right behind it's eye, which signify's that it is a bar headed goose. The body of the goose is white in color that contains areas of shadow starting from the neck and up to the tail that go from black, to charcoal, to light gray, and finally to white. The wings of the goose start off white, then go to gray which fades to charcoal, and then to black. Under the goose and star are the words "Incentive" and "New York" which are separated by a small black star.