The mark consists of the wording "NOVI" in red, outlined in yellow and white, with green and brown grass beneath "NOVI," and the wording "PET EXPO" in blue, outlined in white, beneath "NOVI" and the grass, and design, namely, a light blue fish bowl inside of which is a purple and blue fish in light blue water, all in the center of the letter "o" in "NOVI," and a green snake outlined in white, a black and white puppy with a red tongue, a green frog with black and white eyes, a brown and black dog with white teeth or smile and brown and white eyes, a gray and black cat with a red tongue, black and white eyes, a pink nose, and with pink inside of its ears, a yellow and green lizard with black and white eyes and white teeth or smile, and a blue bird with a yellow beak and black and white eyes, all of the aforementioned animals on top of and behind the wording "NOVI." Behind the mark and design is a representation of the sun in yellow, outlined in white.