The mark consists of an image of the lower half of four bodies wearing jeans and boots in a white rectangle bordered by a black rectangle. From left to right, the jeans are light blue with dark denim blue pockets and dark denim blue belt loops, pink with red pockets and red belt loops, dark denim blue with light blue pockets and dark denim blue belt loops, and orange with red pockets and red belt loops. Each pair of legs is outlined in black, has belts in black, a red band representing a portion of the upper body, brown boots with black soles, and a randomly repeating pattern of the letters "A", "T", C" and "G" in white all over the jeans. Above the white rectangle bordered by the black rectangle is a dark gray rectangle with a background of light gray floral flourishes. Inside the dark gray rectangle is the wording "ARE YOU WEARING THE WRONG GENES?" in yellow surrounded by a white rectangular line.