The mark consists of An eye formed of a black eyelash directly beneath a Carolina blue-colored upper eyelid and a Maya blue-colored lower eyelid, enveloped between the eyelash and the lower eyelid is a solid black-colored pupil surrounded by a Columbia blue-colored iris infused with a sky blue star surrounding and extending radially outward therefrom. The eye refracts a glare in the form of a solid circle have a gray-colored portion overlapping the pupil and a white-colored portion overlapping the iris. Beneath the eye are the words "Eyes Alive", with the black-colored text "Eyes" directly beneath the lower eyelid and text "Alive" directly beneath and slightly offset to the right of the text "Eyes", the coloring of lettering of the text "Eyes" having a color gradient from a Steel blue coloring to a Yale blue coloring, with a sky blue colored three-quarter moon representing the dot portion of the lower case "i" in the word "Alive". Positioned above the upper eyelid are a series of variously-sized, light blue-colored solid circles.