The mark consists of a dotted line comprised of varying sizes of shaded circles transitioning from dark blue to blue, oriented in a spiraling fashion where the spiral tail stretches out flat from left to right under the stylized characters "End 2 End Swim Spa Covers". The words "what's on your end" are in white and appear underneath the "Swim Spa Covers" portion of the "End 2 End Swim Spa Covers" lettering which takes the place of the dotted line of the spiral tail. The words "End" and "Swim Spa Covers" are dark blue and the number "2" is white. All of the characters and spiral pattern are centered within a rectangular gray background. There is a slight shadowing of all the lettering and the symbol which creates a three dimensional appearance of the lettering and symbol above the gray background.