VIANT - Trademark Details
Status: 700 - Registered
Image for trademark with serial number 86432621
Serial Number
86432621
Registration Number
5124804
Word Mark
VIANT
Status
700 - Registered
Status Date
2017-01-17
Filing Date
2014-10-23
Registration Number
5124804
Registration Date
2017-01-17
Mark Drawing
4000 - Standard character mark Typeset
Published for Opposition Date
2015-09-29
Attorney Name
Law Office Assigned Location Code
L70
Employee Name
DINALLO, KEVIN M
Statements
Goods and Services
Track and report on advertisements and marketing efforts of others; advertising, customer relationship management, and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; evaluate potential advertising placements for others; collection and analysis of quality metric data for others with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; providing advertising information via a website and mobile, computer, and other Internet-connected device applications; promoting the goods and services of others by preparing and placing advertisements electronically through a global computer network; business administration and management services in the field of digital advertising, customer engagement, customer relationship management, social media, marketing, and entertainment; statistical evaluations of marketing and advertising data; tracking and monitoring online and offline digital advertising profitability and return on investment; compiling and systematization of data into computer databases; advertisement bidding services, namely, providing an online network for publishers to receive real-time leads and bidding opportunities by means of an online marketplace for the purpose of promoting goods and services on publishers digital platforms
Goods and Services
Providing temporary use of non-downloadable computer software and applications which allows users to create, develop and modify video and rich media content for use in online advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and customer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, media buying and the success of marketing efforts of others; software development for advertising marketing, and customer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, Internet-connected televisions and other Internet-connected devices that enable users to access various services of others; computer services, namely, creating indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; platform as a Service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue stream from display, video, and lead generation advertisements on their networks; providing temporary use of online, non-downloadable software interface for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, as well as purchase and sale of advertising space; design and development of computer software for others for use in digital advertising
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2014-10-31
Primary Code
035
First Use Anywhere Date
2015-01-14
First Use In Commerce Date
2015-01-14
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2014-10-31
Primary Code
042
First Use Anywhere Date
2015-01-14
First Use In Commerce Date
2015-01-14
Current Trademark Owners
Party Type
30 - Original Registrant
Address
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Trademark Owner History
Party Type
30 - Original Registrant
Address
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Party Type
21 - 1st New Owner After Publication
Address
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Party Type
20 - Owner at Publication
Address
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Party Type
10 - Original Applicant
Address
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Correspondences
Name
Susan M. Natland
Address
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Trademark Events
Event DateEvent Description
2014-10-27NEW APPLICATION ENTERED IN TRAM
2014-10-31NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2015-02-11ASSIGNED TO EXAMINER
2015-02-18NON-FINAL ACTION WRITTEN
2015-02-18NON-FINAL ACTION E-MAILED
2015-02-18NOTIFICATION OF NON-FINAL ACTION E-MAILED
2015-08-05TEAS RESPONSE TO OFFICE ACTION RECEIVED
2015-08-05CORRESPONDENCE RECEIVED IN LAW OFFICE
2015-08-06TEAS/EMAIL CORRESPONDENCE ENTERED
2015-08-07APPROVED FOR PUB - PRINCIPAL REGISTER
2015-08-25ASSIGNED TO LIE
2015-08-27LAW OFFICE PUBLICATION REVIEW COMPLETED
2015-09-09NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
2015-09-29PUBLISHED FOR OPPOSITION
2015-09-29OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
2015-11-24NOA E-MAILED - SOU REQUIRED FROM APPLICANT
2016-05-23TEAS EXTENSION RECEIVED
2016-05-23EXTENSION 1 FILED
2016-05-23EXTENSION 1 GRANTED
2016-05-25NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
2016-11-16AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
2016-11-23TEAS CHANGE OF CORRESPONDENCE RECEIVED
2016-11-23TEAS STATEMENT OF USE RECEIVED
2016-12-13CASE ASSIGNED TO INTENT TO USE PARALEGAL
2016-11-23USE AMENDMENT FILED
2016-12-13STATEMENT OF USE PROCESSING COMPLETE
2016-12-14ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
2016-12-15NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
2017-01-17REGISTERED-PRINCIPAL REGISTER
2019-11-06ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
2021-10-26TEAS CHANGE OF OWNER ADDRESS RECEIVED
2021-10-26TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
2021-10-26ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
2021-10-26TEAS CHANGE OF CORRESPONDENCE RECEIVED
2021-10-26APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
2022-01-17COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED