VIANT - Trademark Details
Status: 700 - Registered
Serial Number
86432621
Registration Number
5124804
Word Mark
VIANT
Status
700 - Registered
Status Date
2017-01-17
Filing Date
2014-10-23
Registration Number
5124804
Registration Date
2017-01-17
Mark Drawing
4000 - Standard character mark
Typeset
Published for Opposition Date
2015-09-29
Attorney Name
Law Office Assigned Location Code
L70
Employee Name
DINALLO, KEVIN M
Statements
Goods and Services
Track and report on advertisements and marketing efforts of others; advertising, customer relationship management, and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; evaluate potential advertising placements for others; collection and analysis of quality metric data for others with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; providing advertising information via a website and mobile, computer, and other Internet-connected device applications; promoting the goods and services of others by preparing and placing advertisements electronically through a global computer network; business administration and management services in the field of digital advertising, customer engagement, customer relationship management, social media, marketing, and entertainment; statistical evaluations of marketing and advertising data; tracking and monitoring online and offline digital advertising profitability and return on investment; compiling and systematization of data into computer databases; advertisement bidding services, namely, providing an online network for publishers to receive real-time leads and bidding opportunities by means of an online marketplace for the purpose of promoting goods and services on publishers digital platforms
Goods and Services
Providing temporary use of non-downloadable computer software and applications which allows users to create, develop and modify video and rich media content for use in online advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and customer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, media buying and the success of marketing efforts of others; software development for advertising marketing, and customer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, Internet-connected televisions and other Internet-connected devices that enable users to access various services of others; computer services, namely, creating indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; platform as a Service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue stream from display, video, and lead generation advertisements on their networks; providing temporary use of online, non-downloadable software interface for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, as well as purchase and sale of advertising space; design and development of computer software for others for use in digital advertising
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2014-10-31
Primary Code
035
First Use Anywhere Date
2015-01-14
First Use In Commerce Date
2015-01-14
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2014-10-31
Primary Code
042
First Use Anywhere Date
2015-01-14
First Use In Commerce Date
2015-01-14
Current Trademark Owners
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
16 - Limited Liability Company
Address
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Trademark Owner History
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
16 - Limited Liability Company
Address
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Party Name
Party Type
21 - 1st New Owner After Publication
Legal Entity Type
16 - Limited Liability Company
Address
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Party Name
Party Type
20 - Owner at Publication
Legal Entity Type
03 - Corporation
Address
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Party Name
Party Type
10 - Original Applicant
Legal Entity Type
03 - Corporation
Address
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Correspondences
Name
Susan M. Natland
Address
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Trademark Events
Event Date | Event Description |
2014-10-27 | NEW APPLICATION ENTERED IN TRAM |
2014-10-31 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
2015-02-11 | ASSIGNED TO EXAMINER |
2015-02-18 | NON-FINAL ACTION WRITTEN |
2015-02-18 | NON-FINAL ACTION E-MAILED |
2015-02-18 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
2015-08-05 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
2015-08-05 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
2015-08-06 | TEAS/EMAIL CORRESPONDENCE ENTERED |
2015-08-07 | APPROVED FOR PUB - PRINCIPAL REGISTER |
2015-08-25 | ASSIGNED TO LIE |
2015-08-27 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
2015-09-09 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
2015-09-29 | PUBLISHED FOR OPPOSITION |
2015-09-29 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
2015-11-24 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
2016-05-23 | TEAS EXTENSION RECEIVED |
2016-05-23 | EXTENSION 1 FILED |
2016-05-23 | EXTENSION 1 GRANTED |
2016-05-25 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
2016-11-16 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
2016-11-23 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
2016-11-23 | TEAS STATEMENT OF USE RECEIVED |
2016-12-13 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
2016-11-23 | USE AMENDMENT FILED |
2016-12-13 | STATEMENT OF USE PROCESSING COMPLETE |
2016-12-14 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
2016-12-15 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
2017-01-17 | REGISTERED-PRINCIPAL REGISTER |
2019-11-06 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
2021-10-26 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
2021-10-26 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
2021-10-26 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
2021-10-26 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
2021-10-26 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
2022-01-17 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |