The mark consists of the stylized words "Kim's simple meals", with the word "Kim's" in a different font than "simple meals". The word "Kim's" is above the word "simple"; the word "simple" is above the word "meals"; the word "meals" is above the image of a spoon crossed over a fork. The word "simple" is in a slightly larger font size than the word "meals"; the word "meals" is in a larger font size than the word "Kim's". Double curved lines of filigree appear to the right and left of the word "Kim's" and to the right and left of the image of the spoon crossed over the fork. All of the foregoing are framed in a filigree border of two concentric lines, the outer line being much thicker than the inner line.