The mark consists of a capital "G" on the left side of the mark followed by the letters "a", "t", "o" and "r", all of which are in a black and grey font designed to look like alligator skin. The top of the "t" is an extended head of a green alligator outlined in the black and grey font designed to look like alligator skin. The alligator has a black eye socket with a green eye and black oblong pupil. Below the "o" is a capital "G" followed by the letters "r","i" and "t", in the black and grey font designed to look like alligator skin, with the "r" of the word "Grit" directly below the "r" of the word "Gator". The "i" and "t" of the word "Grit" extend past the word "Gator" with the "t" of "Grit" elevated slightly above the "r" and "i" of the word "Grit".