Downloadable software in the nature of a mobile application for maintaining a wine database, making wine selections and providing information on wine for consumers; Downloadable software in the nature of a mobile application for users to share information and resources in the field of wine and wine-related events; Downloadable software in the nature of a mobile application for wine selection, wine recommendations, and wine education; Downloadable mobile applications for providing information to users regarding wines, wineries, and wine-related events; Downloadable software in the nature of a mobile application for comparing and purchasing wine; Downloadable software in the nature of a mobile application for scanning barcodes to obtain information about wines, wine tasting, wine characteristics, and wine selection; Retail store services featuring wine, beer, and related products and accessories; Retail store services featuring packaged food, and non-alcoholic beverages; Online retail store services and retail store services featuring home and office delivery services, in the field of wine and related products and accessories; Advertising services, namely, promoting the wine of others; Business consultation services in the restaurant and wine industry featuring the use of a mobile application to assist end users in wine selection and food and wine coupling, and to provide consumer and market data and analysis to wine producers and advertisers; Providing consumer product information via the internet and mobile devices in the field of wine related news, wine recommendations, wine ratings, wine availability, wine reviews, wine-related experiences and wine lifestyle news, wine classes, dining experiences and wine seminars; Providing a website featuring consumer product information in the field of wine availability; Providing business research services in the field of wine and wine selection for consumers; Business consulting services in the field of wine and wine appreciation; Promotional sponsorship of wine-related special events, namely, wine tastings, wine dinners, wine seminars, and vineyard tours; Providing on-line journals, namely, blogs and online non-downloadable publications, namely, magazines and newsletters, via the internet, mobile devices and other media in the field of wine, namely, articles on wine ratings and reviews, commentary related to producers, regions, vintages and types of wines, wine availability, wine-related experiences, wine lifestyle, wine classes, dining experiences and wine seminars; Entertainment services, namely, wine and food tastings and wine tastings; Educational services, namely, conducting seminars and workshops in the field of wine appreciation; Instruction in the field of wine appreciation; Wine appreciation training services; Organization of wine-related special events for entertainment purposes; Providing temporary use of online non-downloadable software for wine selection, wine recommendations, wine education, and news about wine events; Creating and maintaining an online community for users to share information and resources in the field of wine; Creating an on-line community accessible by means of downloadable mobile applications where users can post ratings, reviews and recommendations on wine; Providing temporary use of online non-downloadable software that provides access to a database in the field of wine for consumers; Providing temporary use of online non-downloadable software for creating customized databases for consumers in the field of wine; Providing temporary use of online non-downloadable software for managing wine preferences, shopping lists and gift lists for users; Providing temporary use of online non-downloadable software for searching available store inventory and creating shopping lists; Providing temporary use of online non-downloadable software for making and receiving wine recommendations; Providing temporary use of online non-downloadable software to create an online community and to enable users to share information and recommendations in the field of wine; Providing temporary use of online non-downloadable software providing news about wine and food, wine and food related events, and recommended reading; Providing temporary use of online non-downloadable software for photographing wine labels for conversion into shopping lists, wine preference databases, wine recommendations, and for user research; Providing temporary use of online non-downloadable software for managing and receiving alerts and reminders in the field of wine, wine purchases, wine purchase history, and wine related events; Providing temporary use of online non-downloadable software for creating shopping lists, wine preference information, wine wish lists, wine recommendations, and for user research; Providing a website where users can post ratings, reviews and recommendations on wines for wine appreciation purposes; Providing a website featuring information in the field of wine characteristics, wine reviews, wine ratings, wine-related experiences and wine lifestyle for wine appreciation purposes, and dining experiences; Providing information about wine characteristics online using hand-held technology that accesses barcodes, namely, providing scannable codes, providing in-store use of scanning device software, and providing access to scanning software via mobile application; Providing information about wine characteristics, wine availability, and wine ratings; Providing news and information in the fields of wine characteristics via the internet; Providing a website where users can post ratings, reviews and recommendations on wine for wine appreciation purposes; Providing an online computer database in the field of wine characteristics, wine availability, and wine ratings for wine appreciation purposes; Sommelier services, namely, providing consultation on wine appreciation for individuals and groups; Sommelier services, namely, providing advice on wine classification, wine selection, wine recommendations, and wine list development; Sommelier services, namely, providing advice on wine and wine and food pairings; and Restaurant and wine bar services

Retail store services featuring wine, beer, and related products and accessories; Retail store services featuring packaged food, and non-alcoholic beverages; Online retail store services and retail store services featuring home and office delivery services, in the field of wine and related products and accessories; Advertising services, namely, promoting the wine of others; Business consultation services in the restaurant and wine industry featuring the use of a mobile application to assist end users in wine selection and food and wine coupling, and to provide consumer and market data and analysis to wine producers and advertisers; Providing consumer product information via the internet and mobile devices in the field of wine related news, wine recommendations, wine ratings, wine availability, wine reviews, wine-related experiences and wine lifestyle news, wine classes, dining experiences and wine seminars; Providing a website featuring consumer product information in the field of wine availability; Providing business research services in the field of wine and wine selection for consumers; Business consulting services in the field of wine and wine appreciation; Promotional sponsorship of wine-related special events, namely, wine tastings, wine dinners, wine seminars, and vineyard tours

Providing on-line journals, namely, blogs and online non-downloadable publications, namely, magazines and newsletters, via the internet, mobile devices and other media in the field of wine, namely, articles on wine ratings and reviews, commentary related to producers, regions, vintages and types of wines, wine availability, wine-related experiences, wine lifestyle, wine classes, dining experiences and wine seminars; Entertainment services, namely, wine and food tastings and wine tastings; Educational services, namely, conducting seminars and workshops in the field of wine appreciation; Instruction in the field of wine appreciation; Wine appreciation training services; Organization of wine-related special events for entertainment purposes

Providing temporary use of online non-downloadable software for wine selection, wine recommendations, wine education, and news about wine events; Creating and maintaining an online community for registered users to share information and resources in the field of wine; Creating an on-line community accessible by means of downloadable mobile applications where users can post ratings, reviews and recommendations on wine; Providing temporary use of online non-downloadable software that provides access to a database in the field of wine for consumers; Providing temporary use of online non-downloadable software for creating customized databases for consumers in the field of wine; Providing temporary use of online non-downloadable software for managing wine preferences, shopping lists and gift lists for users; Providing temporary use of online non-downloadable software for searching available store inventory and creating shopping lists; Providing temporary use of online non-downloadable software for making and receiving wine recommendations; Providing temporary use of online non-downloadable software to create an online community and to enable users to share information and recommendations in the field of wine; Providing temporary use of online non-downloadable software providing news about wine and food, wine and food related events, and recommended reading; Providing temporary use of online non-downloadable software for photographing wine labels for conversion into shopping lists, wine preference databases, wine recommendations, and for user research; Providing temporary use of online non-downloadable software for managing and receiving alerts and reminders in the field of wine, wine purchases, wine purchase history, and wine related events; Providing temporary use of online non-downloadable software for creating shopping lists, wine preference information, wine wish lists, wine recommendations, and for user research

Providing a website where users can post ratings, reviews and recommendations on wines for wine appreciation purposes; Providing a website featuring information in the field of wine characteristics, wine reviews, wine ratings, wine-related experiences and wine lifestyle for wine appreciation purposes, and dining experiences; Providing information about wine characteristics online; Providing information about wine characteristics, wine availability, and wine ratings; Providing news and information in the fields of wine characteristics via the internet; Providing a website where users can post ratings, reviews and recommendations on wine for wine appreciation purposes; Providing an online computer database in the field of wine characteristics, wine availability, and wine ratings for wine appreciation purposes; Sommelier services, namely, providing consultation on wine appreciation for individuals and groups; Sommelier services, namely, providing advice on wine classification, wine selection, wine recommendations, and wine list development; Sommelier services, namely, providing advice on wine and wine and food pairings; Restaurant and wine bar services