The mark consists of the word "The" placed at the top left of the mark and this text is black in color. The word "SMASHER" is centered on the mark in an arched style that spans the horizontal width of the mark. This text is all capital letters, black in color, with a white border around each letter. The words "Ice Cold Fresh Fruit Chillers" are centered on the mark at the bottom. Text is black with white outline in a ice cold frozen style around each letter. All text is on top of a rainbow colored, diagonally striped rectangular background of green, yellow red, pink, violet, purple and blue. A graphic in black, white and gray, depicting a plunger and cup with gray droplets depicting spray from the cup is centered on the mark, placed on top of the rainbow background, but below the text.