The mark consists of the words "HAPPY FISH" in black beneath the fanciful pictorial representation of a fish with a black outline, green tail, red lips, blue fin on top, orange fin on the bottom, a smile and eye in black, and a body in white containing a series of curved stripes from front to back in yellow, blue, green, red, blue, orange, green, red and orange, with bubbles to the left emanating from the mouth of the fish, with each bubble containing a solid circle surrounding an inner circle of the same color in a lighter shade and a white center, with the colors of each bubble from lowest to highest being yellow, green, blue, red and orange.