The mark consists of a circular carrier including light and dark alternating segments throughout its area, and alternating dark and light border lines. The top half of the carrier contains a centered silhouette of a pig, whose legs are truncated by a rectangle containing the phrase "THE BIG" ("rectangle 1"). Rectangle 1 is presented at a slight diagonal, and terminates in ribbon-like convex chevrons which extend beyond the circumference of the circular carrier and which are offset to present the notion that the ribbon is bent. Below rectangle 1 there is a brief interstice which is terminated by a second rectangle roughly 2/3 the height of rectangle 1, containing the word "PIGOUT" and, to the right of that word, a spatula and carving fork in crossed formation ("rectangle 2"). Rectangle 2 is presented parallel to rectangle 1, and terminates with a straight edge on the left side and a chevron on the right, both extending beyond the circular carrier. Below rectangle 2, the circular carrier terminates. The light border of the carrier remains continuous around the entire mark, while the dark border is bisected by rectangles 1 and 2.