The mark consists of a character comprised of a female body sitting orientated to the right with her right leg extended and her left leg positioned at an acute angle with the left foot being crossed over the right shin. The upper portion of the character's head resembles a ridged potato chip and has four curved lines protruding from the front of the head, symbolizing hair. The character is adorned with make-up, three bracelets on her left arm, one bracelet on her right arm, a necklace, nails, a hoop earring on her right ear, high heels, and a dress with a belt. She is winking her right eye and has a mole over the right side of her smiling mouth. The character is holding one chip with chocolate drizzled over the top portion in her right hand with five stars surrounding the area to the right and bottom right of the chip. Her left hand is holding a container that has a smaller version of the full logo placed in the center and six of the chocolate drizzled chips inside of the container. There are also 15 stars in various sizes surrounding the container. The character is affixed on top of the word "Spuddables" over the letters "P-U-D-D-A-B-L". Spuddables is written in script and the distal portion of the last "S" extends up and circles around the mark behind the characters body and through the bottom portion of the first Capital S, then under the mark forming an open ended ellipse. The words "deliciously naughty!" are written in a smaller sized script directly underneath the letters d-d-a-b-l-e-s-!. A banner resides centered underneath the mark with the phrase "Sassy Chocolate Drizzled atop Primped Up Potato Chips" written inside in a bold print. There are also light track lines running parallel across the bottom and top of the banner.