The mark consists of a rectangular design featuring a horizontal light blue border at the top having two cream horizontal lines above the stylized words "C.A. WINECRAFT" in cream with two horizontal cream lines to the left and right of such words, with the background of the design featuring a beige and brown ice cream cone with a scoop of cream and brown ice cream on top of the cone and a beige and brown straw inserted into the scoop of ice cream, with the scoop of ice cream and cone outlined in light blue with the remaining background having the appearance of textured canvas in beige, light blue, blue green and white with flourishes and partial, unreadable letters in beige, white and light blue, with the design featuring a cream-colored oblong, flourished shape in the middle outlined by squiggly gray lines with the stylized words "CHATEAU VANILLE" appearing in light blue in the middle of the shape with a small squiggly gray line above the words and a straight gray line beneath the words.