The mark consists of white letters with black outline that spell "KETO" across the top half of the mark on a red background. The bottom half of the mark has white letters with black outline that spell "CA NA" on a red background. The bottom left corner consists of a gray triangle with a curved hypotenuse inside a black triangle with a curved hypotenuse. Inside the gray triangle appear various horizontal, vertical and diagonal white lines. A portion of the lettering "CA" appears in front of the triangles. The white outside the triangles is not claimed as a feature of the mark.