The mark consists of There are four literal elements in the logo of iBlab Corporation. The first is the specialized letter that serves to combine both letters "i" and "b" into one intuitive, creative, user-engaging, specialized letter that appeals to users by creating a shorter logo that allows users to infer what the two separated letters "i" and "b" would in one specialized character. The specialized first literal element, which is designated with two colors; blue and black, with blue highlighting the lower, right-portion of the b and black highlighting the remaining elements of the "i", two curved points on opposite ends (vertically) of the "i", and the dot above the "i". The first literal element is both a combination of the letters "b" and "i", which is accomplished through design of colors by highlighting certain portions of the first literal element as either blue or black. We also argue that the first literal element, the iBlab specialized letter, can be inferred as a person (the portion in black) beside the remaining portion of the logo, with the upper curve representing an arm, the lower curve representing a leg, and the dot representing the head. The resulting user-experience arising from the previously stated metaphor that is likely inherent within the iBlab logo results in valuable user value proposition form a branding perspective, because it helps bridge the users (or potential users) with our brand through a specialized character. The second literal element in the logo of iBlab Corporation is the letter "l", which is blue. The third literal element in the logo of iBlab Corporation is the letter "a", which is blue. The fourth literal element in the logo of iBlab Corporation is the letter "b", which is blue. The hexadecimal color code for the blue color illustrated within the attached file is 1b45ff.