The mark consists of the word "MAXIMA" is in large, stylized, bolded font and black capital letters. Immediately below the word "MAXIMA" is the wording "IMPROVING QUALITY OF LIFE" in smaller, stylized font and black capital letters. Positioned immediately after the word "LIFE" is a design depicted to look like a small black outlined flask. A turquoise blue dot is positioned immediately above the flask, and a turquoise blue plus sign marks the outside of the flask. A semi-oval black border encloses the words and rises up and out from the flask. Inside the border and immediately above the word "MAXIMA" is a design depicted to look like two white mountains. The mountain on the right side is depicted to look closer while the mountain on the left side is depicted to look more distant. The left side of each mountain is shaded in a gradient grey color. The semi-oval border above the mountains is partially shaded in turquoise to depict a blue sky above the mountains. The color white appears in the background of the wording, and as part of the semi-circle border.