The mark consists of east entertainment, two words sharing one white small cap "e" with a black circle line outside and different blended colors of white and red and black bubble shapes between the black circle line and "e" gradually darkening from left to the right like a crystal ball, then with red "ast" at the upper line with black line outlined and black color shades to the right to make these 3 alphabets look like 3D, followed by 4 light gray Chinese characters with black outlines, from the left, the first left character means EAST, the 2nd one means DIRECTION, the 3rd and 4th ones together mean ENTERTAINMENT. Right below these 4 Chinese characters are black upper case "US MAGAZINE" with red color shades outlined outside. The lower line starts with the sharing white small cap "e"(same design mentioned above), followed by light gray "ntertainmnet" with black outlined outside.