Providing a web-based system and on-line portal for customers to participate in on-line communication and game playing while receiving valuable consumer information from proprietors and outside vendors; Proprietors will use the portal to gather and warehouse data about customer preferences and for complementary point-of-sale information while targeting sales efforts via particular algorithms and brands highlighted in the technology and output.; Additionally, the system provides active as real estate on the displays that will provide an indirect revenue source for proprietors and their sponsors and third-party vendors