The mark consists of the letters starting off small in the top left with a capital "B" lowercase "y". The lowercase "y" and the capital "T" which is the focal point of the logo, overlap. "By" is smaller and gets larger when you get to the "T" in "The". The "T" is thick and cursive like with a swing at the bottom, jutting out to create an illusion of a wave. There is a crescent around the lettering, starting at the "B" and ending a little below the "e" in "The", ending the logo and giving a feeling of a sunset on a horizon behind "ByThe". The Capital letters in "By" and "The" is to give the feeling of two words when reading.