The mark consists of the literal element "BROOKLYN JAVA BRAND" where "BROOKLYN" appears in stylized font above a design element consisting of an oval with the image of a bridge crossing over assorted boats and water and a shoreline and buildings in the distance. The word "JAVA", in stylized letters, appears below the oval image with the word "BRAND" being in small stylized letters to the right of "JAVA". To the right and left of the word "JAVA" is a border composed of a floral arrangement that is bounded at the top by the lower edge of the oval image and is defined on the outer edges by a straight border that resembles an upper case letter "L" on the left and a reverse upper case letter "L" on the right, the upper end of which is aligned with the lower outer edge of the curve of the oval design and the lower inner edge meets with the lower outer edge of the letter "J" on the left and "A" on the right in the word "JAVA". Below the word "JAVA" and the floral design element is the wording "REAL COFFEE FOR REAL NEW YORKERS" which is above the wording "BROOKLYN JAVA BRAND GOURMET COFFEE" which is above the wording "ROASTED & BLENDED IN BROOKLYN USA", all of which is in stylized letters. A double rectangular border surrounds the mark.