The mark consists of the wording "the impaler" in lower case in black color above a male human figure shown in gray, black and white with two arms, a head, and a beard with the male figure holding in his right arm a unique pitchfork comprised of a black top with twelve enclosed white circles on the handle along with a long gray circle with three black unique circles protruding from the end of the long gray circle with three green circles each comprised of numerous irregular black triangles at the end, letters "XPA" in upper case in gold color with unique black circles enclosed in each letter with gold semi-circles located within black circles above the word "EXTRA PALE ALE" in upper case black color.