Association services, namely, promoting the interests of entities that use or supply direct marketing; public relations and lobbying services, namely, promoting the interests of direct marketers, organizations and consumers by working with government and the public in the fields of legislation and regulation globally; organizing and conducting conferences and exhibitions for business purposes in the field of international direct marketing; providing business information in the field of direct marketing

International educational services, namely, conducting courses, classes, educational conferences and seminars in the field of direct marketing; development and dissemination of printed educational materials to others in the field of direct marketing, namely, industry guidelines and best practices for the purposes of educating those in the field; arranging and conducting seminars in the field of direct marketing internationally