The mark consists of the fanciful word "K2ONIC" in a combination of red and black letters, narrow at the "K", then angling wider toward the "C". The "K", in solid red, is followed by the remaining black letters. The red "K" is superimposed over a larger "K", the upper tip of which curves into the number "2", both of which are comprised of a black and red thin stripe pattern. The tops and bottoms of the letters are cut off by what appears to be a thin white line.